Maldives Marketing & Public Relations Corporation (MMPRC) partners with Wego to promote more Middle East travel to the Maldives. Wego is the largest online travel marketplace in the Middle East and North Africa (MENA).
This partnership will focus on promoting the Maldives as one of the most preferred destinations within the market through content led campaigns across the digital and social media platforms as well as virtual activities.
“With the Middle Eastern market showing great promise and arrival numbers post the lock-down period, launching a joint marketing campaign with Wego – one of the most prominent & well-known establishments within the region – is sure to generate conversion numbers that can show an even stronger shift from the GCC region towards our island-nation. This campaign would also ensure that the Maldives is promoted not just as a romantic destination, but a holiday getaway for families & single travellers as well. We are definitely delighted to commence this collaboration and hope that our efforts in marketing Maldives will be successful.” MMPRC’s Managing Director Thoyyib Mohamed stated.
Maldives has recorded more than 100,000 tourist arrivals this month alone with India dominating the current market.