Ooredoo Maldives has announced a partnership with the one of the world’s leading social media platform Snapchat to promote the Maldives via a new geofilter and an Augmented Reality (AR) lens.
The partnership between Ooredoo Maldives and Snapchat was officially launched by Minister of Environment, Climate Change and Technology Aminath Shauna, during a special event held on April 20.
Snapchat has introduced a new geofilter named “Hello from the Sunnyside”, and a new AR lens dedicated to the Maldives, showcasing the unique cultural attire of locals. The partnership is part of the Golden Jubilee celebrations of the Maldivian tourism industry.
Ooredoo Maldives stated its partnership with Snapchat is expected to accelerate the adoption of AR through fun filters that promote the Maldives and its culture. Ooredoo said it will explore the many ways to enable new opportunities for its customers and create incredible experiences.
