Maldives Marketing and Public Relations Corporation (MMPRC) has collaborated with travel publication TripZilla to market the Maldives as one of the most sought-after tourist destinations in Southeast Asia.
From July to December, the five-month marketing campaign will use a variety of digital marketing components to promote the Maldives as one of the world’s most popular safe-haven tourist destinations.
TripZilla is a digital culture and travel publication that offers authentic travel content that highlights the best trends, destinations, food, and people. Tripzilla is Southeast Asia’s premier culture and travel digital publication, reaching over 25 million customers each month.
Articles about popular tourism spots such as resorts, guesthouses, liveaboards, and hotels, as well as the Maldives’ unique experiences, will be published on Tripzilla’s main website as part of the marketing campaign. In addition, TripZilla will feature a video presentation of the Maldives’ calm scattered islands and unique geography.
The campaign’s content will also be published on HalalZilla.com and the HalalZilla Facebook page, which is a global platform for over a billion Muslims to connect, discuss, and interact on lifestyle and travel subjects.
According to MMPRC, the campaign is in line with the Maldives’ plan to increase awareness and brand presence in the Southeast Asian market, as well as produce broader appeal to Muslim travelers, families, and luxury travelers.