Reliance Group, headed by Asia’s richest man, Mukesh Ambani, has announced plans to reintroduce the iconic soda brand Campa Cola in India’s non-alcoholic drinks market this summer.
The brand, which was once a significant competitor to Coca-Cola and Pepsi, is being brought back to fill the void left by Coca-Cola when it withdrew from the Indian market over two decades ago.
The news has prompted a wave of nostalgia on social media, with middle-aged Indians reminiscing about their fond memories of the drink from their youth.
Reliance hopes to appeal to both the nostalgic Indians and the younger generation with the new launch.
The brand was immensely popular in the 1970s and led the country’s soft drink market with its catchy advertising campaigns, pop-art illustrations, and bold colors.
However, it gradually disappeared from the market during the 1990s with the introduction of foreign cola brands.
The new launch of Campa Cola aims to inspire consumers across generations to embrace the truly iconic brand and bring excitement to the beverage segment.