Passporter, Spain’s biggest travel app, is promoting Maldives as part of a campaign with Visit Maldives.
The campaign, which began in April 2021, invited prominent Spanish influencers Aida Domenech Pascual, Alba Paul Ferrer, Paula Gonzalez Nuez, and Jonathan Bettran Wiergo to promote the Maldives on the Passporter App. The Spanish influencers spent a week in the Maldives hosted by Cocoon Maldives, Fushifaru Maldives, and Kuramathi Maldives.
Visit Maldives forecasts that promotional material published on Passporter will garner over three million engagements and 400,000 likes, with over 500,000 unique users and over 82,000 Instagram followers.
According to Visit Maldives, Spain was one of the key source markets for Maldivian tourism in 2019, with over 36,064 arrivals. Since the opening of the borders in February 2021, 4,307 Spanish travelers have arrived in the Maldives, according to the most recent figures.
Passporter App is one of the most popular platforms for connecting tourist destinations and travelers. The app has received the most downloads in the travel category in the Spanish market and has received numerous major awards in the photography and travel areas.